ABC of Marketing — Always Be Converting

If you’ve ever seen the movie Glengarry Glen Ross, then you know the famous scene (language NSFW) where Alec Baldwin lays down his ruthless ABC formula for the struggling salesman:

• Always

• Be

• Closing

Here is the scene.

In marketing, your motive must always be the same. Closing here changes to conversion. Converting — leads to clients, visitors to customers and followers to subscribers.

So,

• Always

• Be

• Converting

See you in the next issue of the newsletter. Also, I redesigned https://gauravtiwari.org :)