Why Brand Repositioning is Important?

Brand repositioning is important when a business is suffering from a bad, confusing, or non-existent image or if the business is significantly altering its strategic direction.

It also proves useful for a new business with a superior value proposition to enter an industry or if the level of competition has usurped the position of a business or rendered it ineffective.

Repositioning of brand is also vital to broaden a business to appeal to additional consumers or consumer need segments for whom the current brand positioning would not work and is equally effective to assist a business greatly that is experiencing declining sales, loss of consumer/user base, stagnant product benefits, or the competition.

In other words, brand repositioning is an ideal way for every business to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition to highlight its supremacy and the unique selling proposition. This is helpful for a business to reach a specific type of consumer or customer and deliver benefits that meet the needs of different key target groups and users.

Why Brand Repositioning is Important? was originally published in News Later … thoughts and ideas first on Medium, where people are continuing the conversation by highlighting and responding to this story.